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Equity-Centered Strategy, Community Impact

United Way of Asheville and Buncombe County

United Way of Asheville and Buncombe County partnered with Indigo Innovation Group to develop a strategic plan that centered racial equity and synthesized diverse stakeholder perspectives. The resulting framework has guided the organization’s ongoing commitment to equity and community engagement.

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Tracey has been a true thought partner—supportive, insightful, and instrumental in helping us shape our future.

- Lance Edwards

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About United Way of Asheville and Buncombe County

United Way of Asheville and Buncombe County is a nonprofit organization committed to improving lives and strengthening communities by mobilizing the caring power of people. The organization focuses on education, financial stability, and health, with a strong emphasis on fostering equity and inclusion across the region.

Tracey is an innovative and visionary change-agent, deeply committed to equity and community transformation.

- Dan Leroy

Challenge

United Way of Asheville and Buncombe County sought guidance in developing a new vision and strategy that would embed equity into their organizational practices. The challenge was to create a cohesive and actionable plan that aligned diverse perspectives with a strong commitment to racial equity and community engagement.

Solution

Indigo Innovation Group worked closely with United Way of Asheville and Buncombe County to synthesize their vision into a comprehensive strategic plan, placing equity at the forefront. Through collaborative engagement, Indigo brought expertise in racial equity and change management to ensure that the final plan addressed the needs of the organization and the community. The plan provided clear, actionable steps for embedding equity into all areas of the organization’s operations.

Results

Indigo Innovation Group’s work resulted in a well-defined strategic plan that clearly articulated the organization’s commitment to equity. This plan has become a guiding document for the United Way of Asheville and Buncombe County, driving their efforts to ensure that equity remains central to their mission. The collaboration has been described as innovative and forward-thinking, with the strategic plan serving as a foundation for ongoing initiatives.

The partnership with Indigo Innovation Group has positioned United Way of Asheville and Buncombe County to make a meaningful impact in the community, with equity as a core element of their work. The engagement has fostered continued collaboration, with a shared commitment to advancing equity and community transformation.

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