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Choosing Purposeful Alignment


"Tracey presents a fresh vision for moving us from surviving to thriving. This book is a must read for every change agent who is willing to say yes to their life’s calling and purpose!"

Edgar Villanueva, author " Decolonizing Wealth", activist and philanthropy expert

Guide to making intentional choices as you lean into a journey of transformation, defining moments, clarity, and audacious boldness.

Get a signed copy of Choosing Purposeful Alignment!

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Why should you read this book?

Are You a Game Changer?

Whether you realize it or not, in this moment, you are called into something bigger than yourself, which requires the creation of intentional purpose and alignment. In doing so, you’ll inevitably have to navigate the necessary messy middle of change, which is the gap between your current state and your desired purpose. 

The messy middle is the space where the painful, often unspoken work takes place. That work you whisper about to your most trusted confidants. The sacred work you often do not prioritize that ultimately moves you from success to significance. But you have to choose it and step into your game-changer posture to position your leadership and leaderful organization to drive innovation and change for the future.

Through imbalance and dis-ease, Tracey Greene-Washington navigated the messy middle of transformation and emerged as a true game changer in the work to address complex social change. In Purposeful Alignment, she guides you into your game-changer posture as you lean in to a journey of transformation, defining moments, clarity, and audacious boldness. 

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Meet Tracey

For more than two decades, Tracey Greene-Washington has led high-level initiatives that address complex issues, gaining a reputation as an innovative servant leader who is inspired by futurism and committed to targeting systemic change, taking risk, and accelerating strategic collaboration. As President of Indigo Innovation Group, Tracey serves as a strategic thought partner, advisor, coach and consultant to philanthropic, nonprofit, and public/private sectors.

A native of Asheville, North Carolina, she holds a bachelor’s degree in social work from the University of North Carolina at Greensboro and a Master of

Social Work degree from the University of South Carolina.

She has been lauded for her leadership and work in the philanthropic and nonprofit sector at Kate B. Reynolds Charitable Trust, the Z. Smith Reynolds Foundation, the National Rural Funders Collaborative, and the South Carolina Association for Community Economic Development. Her civic contributions and board service have included NC Early Childhood Foundation, Education North Carolina, the North Carolina Center for Public Policy Research, the Center for Leadership Innovation, and the Southern Rural Development Initiative.

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