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Purposeful Alignment™ 


A Women's Experience


March 16, 2024

8:00 AM - 4:00 PM


Let this be a year of transformation —the year you say “ YES



Goodwill Opportunity Campus

5301 Wilkinson Blvd.

Charlotte, NC 28208

It's not over yet!

Since the event, we have received countless texts, emails, and notes from Women Experience participants inquiring about how to stay connected and asking the big question..” What’s Next?”

Thank you for the outpouring of support, enthusiasm, and desire to maintain the relationships that were forged, as well as the momentum built during our time together toward making strategic and intentional steps toward purposeful alignment. 

In the spirit of fostering community, accountability, and collective impact, we are thrilled to announce our next step:


a ROLL CALL gathering on Zoom to continue to check-in, reflect, continue to do our collective work, and explore how we can support you on this continued journey!

Tuesday, June 11, 2024

Zoom (Link will be provided upon RSVP)

TBD based on attendee availability (See below)

Here's where we need your help to make this Roll Call a success! We want to accommodate as many participants as possible, so we have set up a Doodle poll to find the most convenient time for everyone on June 11, 2024.

  1. Complete the Doodle Poll from the email* to share which time works best for you.

  2. Grab your playbook (see page 37) and review your Purposeful Alignment Pledge.

  3. Take Your First Big Step: Have you contacted your accountability partner and documented your yes and 3 no’s? Have you taken one action towards your commitment to say yes?

  4. If yes..keep going and if not, this your reminder to give yourself permission to take the first big step, keep moving and take action today. You got this!

*Don't see the email? Look for email subject: "Purposeful Alignment: A Women's Experience - Save the Date - 90 Day Roll Call!" sent Friday, April 12, 2024 at 9:59 AM. If you still don't see it, reach out to us for a resend. Thank you!

On Saturday, March 16, we were proud to hold our first Purposeful Alignment™ - A Women's Experience at the beautiful Goodwill Industries of the Southern Piedmont. Thank you, from the depths of my heart, for being there, for sharing your stories, and for inspiring one another to dream bigger and bolder. Thank you for joining us and for embracing the power of saying "yes" to yourselves.

With gratitude,

See pictures from the experience below!

View the full Thank You letter and Resources

Purposeful Alignment 2024 is a must-attend event for all women who desire to activate their inner game changer and lean into a journey of transformation, defining moments, clarity, and audacious boldness - by saying yes to choosing purposeful alignment. 

Indigo Innovation Group and Goodwill Industries of the Southern Piedmont have partnered to honor all women and celebrate Women’s History Month. This event is designed to center and connect women to a transformational experience that will facilitate opportunities, build social and relational capital and leadership, and cultivate relationships across diverse experiences, journeys, and backgrounds in service to supporting women to pursue the life they want to achieve and thrive. 

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Embark on a transformative journey guided by the principles outlined in the #1 International Bestseller and Award-Winning book, Choosing Purposeful Alignment: The Messy Middle of Transformation. This extraordinary event is meticulously designed to lead participants through an intentional and interactive exploration of three pivotal choices for purposeful alignment while delving deeply into the Power of Permission.

Join us for a unique exploration, where our esteemed award-winning experts and accomplished women in leadership development, business, health, fitness, professional development, and coaching will support you through a focused and in-depth examination of how granting yourself permission becomes a catalyst for meaningful change and sets the stage for purposeful alignment in your personal and professional journey.

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A women's Experience

Women will leave this experience feeling powerful, confident, and equipped with the knowledge and skills to make strategic yes’s that lead to fulfilling, balanced lives that align with their values and aspirations. Along with building strong connections with other women and being introduced to diverse networks to support each other and continue their journeys toward holistic well-being long after the 2024 experience has ended. Women will leave and walk in their authentic selves through embracing each aspect of the experience: Visioning, Radical Celebration, Women Supporting Women, Building Self-Awareness, Strategic Action Planning, and Accessing Resources and Tools.

You will receive

  • The 2024 custom edition Purposeful Alignment Playbook and a copy of the #1 International Bestseller and Nautilus Award Winner book: Choosing Purposeful of Alignment: The Messy Middle of Transformation.

  • Support to set powerful and intentional choices as a result of valuable insights, lessons, stories, and coaching by amazing women from across the country.

  • A suite of on-site resources and event swag bag designed by women to support women.

  • Raised vibrations, fun, new relationships, connection to a collection of women committing to the same journey.


Facilitated coaching sessions where women are guided through the proposition of 3 purposeful alignment choices and are taken deeply into what could be possible if they intentionally leaned into the first choice -The Power of Permission.

Radical Celebration

Woman-centered body movement work that focuses on radical celebration and raising our collective vibrations.

Women Supporting Women

Hear from award winning and respected guest speakers that will share insights, valuable nuggets, and lessons to assist you on this journey.

Building Self-Awareness

Women are encouraged and supported  to explore their own thoughts, emotions, power, fears and desires and identify self-limiting thoughts and beliefs that may impact their success in their journey.

Strategic Action Planning

Women are supported to say yes to practices and choices that amplify their leadership and voice and promote the importance of physical and emotional health through emphasizing the significance of self-care practices like meditation, mindfulness, and relaxation techniques.

Resources & Tools

Access a customized salon of resources that include coaching support from certified coaches, consultations from sought after experts in the leadership, health, professional, and personal development field to amplify your alignment and purpose.



Meet Tracey

Tracey Greene-Washington is the President of Indigo Innovation Group, a consulting firm dedicated to serving as a strategic thought-partner, advisor, coach and consultant to philanthropic, nonprofit, and private/public organizations committed to accelerating change through system-level approaches, equity, and strategic collaboration. In addition to this role she is the Founder of CoThinkk, a social change philanthropy led by BIPOC communities committed to systems change in Western NC through strategic investments, systems change, centering racial equity, network-building, and civic discourse. Lastly, Tracey Greene-Washington is a social entrepreneur and co-owner of NoGrease Northlake and No Grease Premium Barbershops and Co-CEO of Razored Technologies. She has over two decades of experience leading high-level initiatives that address complex issues and gained a reputation as an innovative leader that is committed to partnering with organizations/communities to be more impactful by targeting systemic change, taking risk, and accelerating change.

Mrs. Greene-Washington completed a Tedx titled Addressing Complex Social Change, What If and #1 International Bestseller and 2021 Nautilus Award-Winner, titled Choosing Purposeful Alignment: The Messy Middle of Transformation. She is the recipient of the 2023 KNOW 100 Women to know Across America Award, 2022 CoachDiversity Impact Award, KNOW 2022 Social Impact Award, 2022 Co-Recipient of the Carolina Small Business Change Agent of the Year Award, 2021 Rosa Parks Award, 2020 Linetta Gilbert Service Award-Community Investment Network, 2019 Bubbles Griffin Award-Western Women's Center, and 2019 Best of Women to KNOW Feature. She grew up in Asheville North Carolina and is a Certified Coach through Coach Diversity Institute. She holds a Bachelor’s degree in Social Work from the University of North Carolina at Greensboro and Master of Social Work degree from the University of South Carolina. 

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  • What time to arrive?
    Arrive between 8:00 AM - 9:00 AM. We suggest arriving no later than 8:30 AM so that we can support you to come into the space. We will start promptly at 9:00 AM.
  • Is there an agenda?
    Full agenda coming soon.
  • What to wear?
    Business casual.
  • What to bring?
    Be ready to bring your full self and know that you showing up present, open, leaning in, curious, and excited is perfect. Electronic devices are welcome but not necessary.
  • Will lunch be served?
    A light breakfast and full lunch will be served at the event.
  • What is the capacity?
    The event is intentionally designed for 150 women, please register early to save your seat and invite others.
  • Can I buy a ticket on-site and bring a friend?
    We look forward to accommodating everyone. Unfortunately, on-site registration will not be available.
  • Is parking available?
    Free on-site parking.
  • Can the session be recorded?
    This is a safe space event, therefore video recording is not permitted, with the exception of the event organizer.
  • Can I be a sponsor or supporter for the experience?
    View sponsorship package.
  • Recommended Accommodations
    Hilton Garden Inn Charlotte Airport 2400 Cascade Boulevard Charlotte NC 28208 (704) 790-7000 $153 average per night Parking fee for guests; QR code to scan at arrival for exact pricing (8 minutes away from Goodwill Industries of Southern Piedmont) Courtyard by Marriott Charlotte Airport North 2700 Little Rock Charlotte NC 2821 (704) 319-9900 $161 average per night Parking on-site daily is $10.00 (4 minutes away from Goodwill)